New SuperData report sheds light on streaming viewership by generation
TL;DR - The new report focused on members of the millennial, gen z, and gen x demographics. The data revealed that millennials spend, on average, 97 minutes 6 times per week watching gaming-related content online. This includes live-streaming but also VoDs. There’s also data supporting something we’ve been saying for years - a schedule matters. 54% of millennial gamers fit in their viewing hours around full-time employment, while 46% also have children. They also spend about $29/month on donations and $25/month on subscriptions. 38% of Twitch viewers said they watch Twitch streamers to get better at a game, while 36% watch because they enjoy streamer’s personalities, no matter how good or bad they are at a game.
Discord rolls out server boosting platform-wide
TL;DR - With server boosting, Discord Nitro users (at $9.99 level) can push their favorite servers towards a slew of benefits like additional emoji slots and better audio quality. Server boosting works in tiers, with additional benefits unlocked through each tier. After enough users have boosted a server, the server earns a vanity invite URL and up to 100MB of upload space for non-Nitro users. Boosters will earn a badge in the boosted server and unlock a special role in the process. One server per user can be boosted and the server can be changed after seven days. This article, and the Discord blog both contain the full list of perks for all three boost levels.
Lightstream’s new tool streamlines connections between streamers and studios
TL;DR - Using its Arsenal.gg platform, Lightstream is aiming to make it easier for streamers to request game keys from game publishers and studios. Using the data Arsenal captures on streamers, publishers are able to quickly determine if the streamer is a good fit. Once approved, the key is issued instantly and the streamer can redeem and begin playing the game.
Streamer-challenge platform Azarus raises $1.8M venture bucks
TL;DR - Blockchain based Azarus just closed the funding round, with investments from Galaxy Digital and Kleiner Perkins among others. Azarus uses the EOS blockchain to allow players and streamers to set various conditions, or challenges, that can be met and completed to earn tokens. Those tokens can then be redeemed for merchandise through the platform. For it’s pilot run, Azarus has selected Tom Clancy’s Rainbow Six Siege. Streamers can pose questions to their viewers who, upon answering correctly, will earn tokens. The company aims to allow participants to structure their own parameters for these “Smart Challenges”, hopefully boosting viewer engagement and retention.
Google’s Stadia set to launch this year in 14 countries
TL;DR - Google announced this week its game streaming service, Stadia, will launch this November in 14 countries with access to over 30 games from no fewer than 21 publishers. The Founder’s Edition tier will run gamers $129.99, and will permit streaming to most devices with no download required. Not all games will be free however, with some still selling at retail. But the starting lineup is impressive, with titles such as Mortal Kombat 11, Assassin’s Creed Odyssey, and NBA2K ready at launch. The Founder’s Edition tier will be limited in quantity, and will be the only way to play games at first. According to Google, it includes $300 worth of “hardware, games, and benefits.” An optional Stadia Pro subscription is available for $9.99/month which includes “free and discounted games”, but this isn’t on sale yet. Google is also planning a free tier with limited benefits.
Apex Legends coming to the ESPYS and the X Games this year
TL;DR - ESPN is set to debut a new series this year focused on esports events it’s calling EXP. Beginning in July at the ESPYS and following in August at the X Games, Apex Legends will be the featured game. This isn’t surprising, considering EXP is a collaboration between Apex Legends’ publisher EA and ESPN. EXP events will be comprised of a mix of collegiate, pro, and pro-am formats across several different titles. The ESPYS will feature a sweepstakes where winners will have an opportunity to play with and against different celebrities and esports pros. The events will be live streamed via the ESPN app, with highlights and replays available on the ESPN and ABC television channels.
Caffeine teams with FACEIT for exclusive CS:GO series
TL;DR - “ECS After Dark”, an exclusive collaboration between ECS organizer FACEIT and streaming platform Caffeine, will run for the full ECS Season 7 Finals. After each day’s events wrap, ECS After Dark will take over, hosted by Freya Spiers and Pala Gilroy Sen. The two will play host to various CS:GO personalities and analysts for 45 minutes, recapping all the highlights and notable moments from the tournament. For added effect, the show will have its own musical accompaniment from rock band Honey Lung. Both FACEIT’s and Caffeine’s communities will have a chance to participate in the show via Q&A sessions, with one member winning one of the PCs used in the competition.
In case you missed it…
We’re admittedly late to the game with this week’s installment, BUT...this is pretty dang cool. Streamlabs recently sponsored an event called “Streamer Camp”. Streamer Camp is billed as a “four-day streaming boot camp where eight contestants get to hone their skills and become better content creators”.
I’ve never heard of Streamer Camp before and, unfortunately, I missed catching this latest installment live but there’s plenty of recorded content via VoDs on Twitch.
This season they had over 800 people apply to participate, from which they chose eight to fly to LA, live together for four days, and pass through a streaming boot camp with the camp’s four hosts. During that time they competed and were coached to further hone their craft - or at least that’s the idea. Season two ran from June 6 - June 9.
I haven’t personally watched the VoDs, so I can’t vouch for how entertaining Streamer Camp might be, but there are sure to be some gems in the content and, who knows, you may pick up some wisdom and tactical genius along the way. In the mind-numbingly competitive landscape of live streaming, every little edge can make a world of difference.
Check it out, see if you learn something, and then let us know what you thought about it. Reminds me of Twitch’s attempt at something similar last year called “Stream On”. We haven’t heard about a planned follow-up to that but Stream Camp sounds like it intends to be more instructional and less about the competition itself.
Until next week - enjoy!
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