Live-streaming, esports, and gaming news highlights for the week of August 26, 2019
WoW Classic opens strong on Twitch with over 1M viewers tuning in
TL;DR - Despite ongoing issues with preposterously long queue times, WoW Classic was the big winner on Twitch this week. On launch day, the game garnered over 1M viewers - many likely waiting in queue for their chance at a nostalgia injection. The number has since declined, which is normal, but the game is holding strong in the top three consistently. The jury is out on the sustainability of the game’s audience and what “normal” viewership looks like, but people are having a blast playing and watching and that’s what matters.
Mixer launches its new moderation and Streamer Review system
TL;DR - Mixer had previously announced these platform enhancements several weeks back and, on August 26th, the first update hit. The Streamer Review system will require a 24-hour waiting period for any new streamers to use a camera on their channel. This is being pitched as a way to improve security and quality on the platform, and will go live on September 4th.. The new moderation tools work in tandem with Mixer’s channel progression system. Streamers can now prevent users under a certain level from chatting in their channels. It’s as simple as activating the feature and setting the level threshold for the viewer. This update is live as of the August 26th push.
Mixer offering financial incentive to streamers successfully promoting the Xbox Game Pass
TL;DR - This week Mixer announced a $3 bounty for every viewer that streamers convince to sign up for Microsoft’s Xbox Game Pass. That’s a subscription service with an evolving catalog of over 100 games available for download. As a standalone, the Game Pass is $9.99/month but, with Xbox Live, gamers can get both for $14.99 and save $5. Microsoft and Mixer shared that this is just a small step toward a deeper integration between their gaming and streaming ecosystems.
Subway joins forces with Twitch for third annual SUBtember promotion
TL;DR - From September 3 - 24, Twitch viewers can save 50% off of any tier 1 subscription made via a web browser or Twitch’s desktop app. Extended gifted subs and Twitch Prime subs are also eligible for the discount. New this year, Subway is upping the ante by coving a 10% bonus on any donations of 10 Bits or more. Subway will also be randomly showing up in Affiliate and Partner channels to gift subs to random viewers, and will even launch its own Twitch channel later in the month.
Twitch is dialing back its pay-to-play esports program
TL;DR - Twitch’s program of paying esports orgs to create content on the platform, a “top three revenue” source for some teams, has been dramatically cut. Payouts to teams have been decreased, and some orgs have been removed entirely from the program. Rumor is that the cuts were precipitated by some orgs’ use of non-competitive gaming content creators to meet their contractual content obligations. As a result, teams are increasingly turning to YouTube to further monetize their content.
Popular YouTuber Nick Eh 30 signs exclusive streaming deal with Twitch
TL;DR - Nicholas “Nick Eh 30” Amyoony is bringing his audience of 4.6M subscribers from YouTube to Twitch. His vlogs and pre-recorded videos will continue to live on YouTube, but his live-streaming efforts will be exclusive to Twitch. Any of Nick’s paid members on YouTube will receive a “loyalty bonus” from Twitch in which they keep any badges they earned prior to the platform change. Nick said he’s looking forward to a more competitive esports environment on Twitch - something he felt YouTube was lacking.
Wizards of the Coast and ELEAGUE to launch new MtG competition
TL;DR - The ELEAGUE Showdown: MtG Arena, presented by Intel Gamer Days, will run through December 18th. Intel Gamer Days is a promotional event for Intel products restricted to the US market. The competition will feature weekly tournaments comprised of invitees and applicants, competing both for cash and the opportunity to advance further in the series. A prize pool hasn’t been revealed yet, but more details are expected soon given the series kicks off on September 4th.
Full story - https://esportsobserver.com/eleague-magic-arena/
Ninja surpasses 2M followers on Mixer in under a month
TL;DR - Ninja shared last week that his Mixer channel has grown to over two million followers while still under a month on the platform. In his announcement, Ninja shared he intends to help as many Mixer streamers as possible grow, rather than just claim the top spot in record time. Ninja racked up his first one million followers after just five days with Mixer. This announcement comes on the heels of the announcement that he’d also struck a partnership deal with Adidas. The guy is truly crushing it.
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