Live-streaming, esports, and gaming news highlights for the week of October 28, 2019
Mixer aligns with Twitch and lowers subscription cost to $4.99
TL;DR - Mixer’s offensive against Twitch continued this week, not through more talent acquisitions, but this time directly via pricing. Channel subscriptions on the platform will now cost $4.99, down from the previous price of $5.99 per month. Subscriber benefits are not changing, and Mixer partners will continue to receive half the revenue from each subscription. So while there will be a financial hit in that regard, it’s likely Mixer is anticipating to make up the loss through volume.
Shroud amasses half a million subscribers on Mixer in first week
TL;DR - Shroud is wrapping up his first full week on Mixer and he’s already raked in 500K subscribers. It’s worth noting that, just like Ninja, it’s free to subscribe to Shroud for a month for a limited time. Shroud’s success, combined with that of Ninja, may signal to streamers on other platforms that there’s gold in Mixer’s hills, and continue to fuel its growth.
Overwatch 2 becomes official at Blizzcon 2019
TL;DR - Blizzard unveiled the first official look at Overwatch 2 during the opening ceremony at Blizzcon last week. No official release date was shared, but PvP crossplay with the first game will come at launch, and players will keep their accomplishments from one game to the next. Blizzard promised new game modes, missions, and revamped models for existing heroes.
YouTube locks down streamer Lachlan in exclusive deal
TL;DR - Fortnite streamer Lachlan has signed an exclusive streaming deal with YouTube. Lachlan was already fairly active on YouTube, but had ventured out and experimented on other platforms in the past. He cited YouTube’s community as the primary driver for making it his permanent home - at least for the time being. In just the last two years he’s amassed 9M subscribers.
Valve strikes deal with EA to bring its games to Steam
TL;DR - Beginning November 15, EA titles will be available for purchase on Steam. EA’s subscription service, called EA Access, will be the first service of its kind to land on Steam, making it the fourth such platform to feature the service. Until recently, EA Access was only available on Xbox One and Origin, but it’s since also added PS4 access as well. EA commented that it’s working to integrate friends lists across these platforms to make it easier for users to connect with those they want to game with.
Apex Legends surpasses 70M player threshold
TL;DR - EA shared the milestone in its Q2 financial report for the year, citing the game as a key driver for the company’s strong second quarter performance. In addition to Apex, titles such as FIFA Ultimate Team, The Sims 4, and Madden Ultimate Team were notable contributors as well. Apex managed to capture 25 million players in its first week on the market, back in February of this year. Since then it’s been through a series of ups and downs but has continued to post steady growth. The game’s third official season, Meltdown, kicked off in October.
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