Live-streaming, esports, and gaming news highlights for the week of February 24, 2020
Morale at Mixer may be fading as the platform struggles to capture market share
TL;DR - A new report from a popular Microsoft blog hints at troubling morale issues within its Mixer streaming platform. As Mixer struggles to capture market share, despite big name (and dollar) talent acquisitions, employees are facing layoffs. The company’s original founders departed last year, which was a signal something may have been amiss. The news has left Mixer enthusiasts unsure of the platform’s fate as competing platforms continue to grow and secure larger chunks of the viewership pie.
ASUS ROG inks formal partnership deal with Mixer
TL;DR - ASUS ROG announced this week it has signed an official partnership deal with Mixer. The ROG Stream Team will feature six Mixer streamers at launch: Driggsy, Exellion, JordinLaine, LuckyShots, Simby, and VinnyB. ASUS formally kicked off the relationship this week in Boston at Mixer’s booth at PAX East.
US Navy teams with Twitch and ESL to field pro CS:GO team
TL;DR - The US Navy, Twitch, ESL, and DBLTAP have joined forces with esports org Evil Geniuses to help the Navy Recruiting Command division create its own CS:GO team. The team is slated to be unveiled at TwitchCon later this year. Through the partnership, Twitch and the Navy will create a six-part miniseries covering the ways in which sailors utilize the same skill sets in the Navy that they do in professional esports. DBLTAP has been tasked with developing “Role Comparison” videos through which they’ll illustrate how roles on esports teams parallel with those in the Navy. This all being part of the overarching strategy the Navy announced last year when it shared it would be clawing back the bulk of its advertising budget for digital deployment instead.
Facebook acquires VR developer Sanzaru Games
TL;DR - Asgard’s Wrath developer Sanzaru Games will join the ranks of Facebook’s Oculus Studios through the acquisition. The studio has developed four VR titles for Oculus over the last four years, and most of its employees will be joining Oculus. Some employees will be cut in the deal, but Facebook isn’t disclosing how many or the value of the deal itself. Sanzaru is also known for developing non-VR titles like Sly Cooper: Thieves in Time, and the Sonic Boom series of games.
Global esports market projected to surpass $1B revenue mark in 2020
TL;DR - The latest report from Newzoo has the global esports market pegged to hit $1.1B in revenue this year. Nearly 75% of that revenue will come from sponsorships and media rights, according to Newzoo’s forecast. Newzoo has incorporated digital and streaming into its revenue projections for the first time - both of which are small in comparison to the primary two, but growing and with massive upside. China should remain the largest market for esports this year, with North America and Europe in distant second and third places. League of Legends, CS:GO, and Dota 2 are predicted to be the top three games in terms of esports viewership, with Fortnite, League of Legends, and GTA taking the top spots for non-esports hours consumed.
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