Live-streaming industry news and highlights for the week of March 9, 2020
NBA teams leveraging streaming to continue 2020 season despite Coronavirus
TL;DR - The Phoenix Suns aren’t letting the suspended NBA 2020 season get in the way of connecting with fans. The team intends to complete the remainder of its games virtually, and live stream it all. Last week, they kicked off by streaming an NBA 2K match against the Dallas Mavericks. It’s unknown if any actual players from the teams are behind the controllers, or if the matches are simulated, but the show must go on. The NBA owns half of the NBA 2K League, so the collaboration makes perfect sense.
Poker website Americas Cardroom organizing massive $14K series of Twitch raids
TL;DR - Americas Cardroom (ACR) is planning what it’s calling a “Twitch Storm” beginning March 20th at 9am PST for 24 hours. Every five minutes for a full day, ACR and the Twitch Storm participants will raid another Twitch streamer and give away $50 to a random viewer in each channel. ACR plans to include 250 streamers in the process, with a mix of gamers, athletes, TV personalities, artists, and just about anything you can watch on Twitch. The total payout from the event is projected to come in right around $14K, and sign-ups to be a featured streamer are still being accepted.
Twitch and Comscore join forces to improve esports audience insights
TL;DR - Twitch has partnered with media measurement company Comscore in a move to provide advertisers with more insights into its esports and gaming audiences. Twitch will provide Comscore with deeper viewership metrics which Comscore will analyze and report against. Using third-party data, this new analysis should give current and potential advertisers a better understanding of Twitch’s viewership demographics, specifically in the US and Canada. A key focus of the partnership is esports, a segment which is predicted to grow by over 50% in just the next three years.
Coronavirus forces Call of Duty League move to online-only format
TL;DR - The Call of Duty League announced this week it will be moving to an online-only format for the remainder of its Home Series games, due to the ongoing Coronavirus outbreak. Matches will air on YouTube but there’s a possibility the schedule will be slightly altered. Those final broadcast dates are expected to be announced shortly.
Twitch secures exclusivity with DrDisrespect in new multi-year deal
TL;DR - DrDisrespect won’t be leaving Twitch, at least not for the foreseeable future. Twitch has locked in his contract as part of a multi-year exclusivity deal that will keep him, and his audience of about 24K concurrent viewers, at home on the platform. Details of the arrangement weren’t shared, but they never are. The Doc currently ranks at number 25 overall with 4M followers and just under 6M hours watched this year alone.
The National Women’s Soccer League signs multi-faceted streaming deal with Twitch
TL;DR - The NWSL’s streaming deal with Twitch will bring 24 games from the 2020 season to the streaming platform beginning April 18th. Twitch has also secured the international streaming rights to the league, meaning all 108 regular season games, playoffs, and championship matches will be live-streamed on Twitch globally. The two organizations will be developing platform-specific, exclusive content throughout the season as well. It’s likely Twitch is looking to connect with a more diverse audience with this arrangement, including more female viewers, given 80% of its current audience is male.
Riot postpones all LCS matches amid Coronavirus concerns
TL;DR - Riot Games has moved to suspend indefinitely the current LCS series after previously restricting attendance at its live events. The LEC had done the same earlier the same day. Riot is offering refunds to any ticket holders affected as well. Details on the duration of the suspension or how the missed games will be handled are forthcoming, however nothing was shared in the announcement itself.
As the Coronavirus keeps more people at home, Discord ups its Go Live streaming cap
TL;DR - While the Coronavirus may be shutting down events the world over, it’s not stopping people from hitting that go-live button. In response, Discord is upping the viewership limit on its Go Live streaming feature. The standard streaming limit is ten people, as in, someone can only stream their content to up to ten people simultaneously. However, for the foreseeable future, Discord has increased the cap to fifty viewers. Discord mobile users cannot use the Go Live feature, but they are able to join live broadcasts.
Modern Warfare: Warzone nets nearly 500K Twitch viewers at launch
TL;DR - The new Call of Duty: Modern Warfare battle royale installment, Warzone, managed to capture a huge share of Twitch viewership at launch this week. Peaking at over 450K viewers thanks to attention from notable streaming talent, the game shot to the top of the primary Twitch directory in short order. Helping this surge in viewership is the fact that the game is multi-platform straight out of the box, enabling players on PS4, Xbox, and PC to quickly go live and ride the hype. At the time this TL;DR was written, Warzone is sitting comfortably at position two, well behind LoL and about 30K ahead of Just Chatting.
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