Live-streaming industry news and highlights for the week of March 23, 2020
Twitch and Bandsintown join forces to helps musicians stay afloat
TL;DR - Bandsintown offers a service to musicians to notify potential audiences about upcoming live events. With everything essentially canceled due to the Coronavirus pandemic, musicians are faced with a difficult challenge. Accordingly, Bandsintown has turned to Twitch to forge a partnership that will allow Bandsintown musicians with 2K+ followers to expedite their Affiliate applications on the streaming platform. Bandsintown’s first event on Twitch managed to pull nearly 85K viewers - a hopeful signal for sure.
Canceled VALORANT event reportedly happening online instead
TL;DR - Slasher is reporting that Riot’s previously canceled VALORANT event is being moved online instead. In what’s more similar to a closed beta, the event will feature esports pros, YouTubers, and streamers - all giving the new FPS a go. Riot has opted NOT to live stream the event, deciding instead to release the content around April 3. Prior to that, everyone involved will observe a content embargo.
YouTube inks exclusivity deal with Typical Gamer
TL;DR - The deal was shared by Typical Gamer on his YouTube channel (naturally) this week, along with the announcement that he’ll be donating $10K to the charity Extra Life. TG has been sharing content on YouTube from games like Minecraft, Red Dead Redemption, and GTA V since 2008, growing his channel to be one of the most popular gaming channels on the platform. Fortnite has led his channel to explosive growth, with his subscriber count now topping 9M. Specifics of the deal were not shared.
Real Madrid turns to Twitch to offset suspended season
TL;DR - With most live sporting events indefinitely on hold due to the Coronavirus pandemic, more and more teams are turning to live streaming to stay relevant with their audiences. Spanish LaLiga club Real Madrid is the latest, with the team’s players competing against other in FIFA 20 competitions, and streaming reruns of the club’s historic matches. The move to Twitch also coincides with Real Madrid launching an official TikTok presence. The demand is clearly there, with a recent weekend LaLiga event coordinated by Spanish video game influencer Ibai Llanos drawing over 1M viewers.
Major League Rugby lands on Twitch
TL;DR - Suffering from lockdown like much of the world, Major League Rugby is moving its operations to Twitch. MLR 2020: Virtual will feature a series of the twelve pro teams competing in virtual rugby matches, much like the name suggests. The league has also partnered with the Freedom America COVID-19 Response Fund, enabling fans and viewers to donate directly to the cause during the live matches.
Mixer launches Education category to aid teachers during lockdown
TL;DR - In response to the current lockdown, and teachers being forced to take their classes online, Mixer has added an Education category to its master directory. The category has been sparse with content since launch, but more importantly it offers another outlet for teachers to deliver content to students, whether in their own classes or otherwise. As more lockdowns are implemented and existing lockdowns are extended, this service is critically important for children not receiving a proper classroom education.
Latest Streamlabs OBS update enhances Alert Box functionality
TL;DR - The latest update to Streamlabs OBS (SLOBS) aims to make Alerts much more robust for streamers and viewers alike. With variation-focused alerts, streamers can set conditions that will trigger different alerts for the same events. For example, different donation amounts will trigger different donation alerts. The settings layout has been cleaned up, making for a smoother user experience. And the new on-page alerts preview gives streamers a glimpse at their alerts without the need to move to a different page. This latest update is already live and available for download.
Tampa Bay Lightning to stream simulated NHL match-ups on Twitch
TL;DR - NHL team the Tampa Bay Lightning aren’t letting the suspended hockey season keep them from putting on a show. The team has opted to simulate the remainder of their games live on Twitch, using EA Sports’ NHL20. NHL.tv and Fox Sports Sun have been airing past games on television, but the Lightning want to capitalize on the new audience flocking to live-streaming as they’re locked down due to the Coronavirus crisis.
Twitch deploys its strictest channel moderation policies ever
TL;DR - Twitch has rolled out new blocking and banning policies for streamers in an aim to greatly reduce toxic behavior on the platform. Now, when blocking a viewer, Twitch will now remove the viewer as a follower of the channel. And when viewers are banned, their IP address will be auto-banned in turn, effectively preventing them from being a constant nuisance in the channel. The update went live on Friday for everyone on the platform.
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